Email Marketing For Dummies: 5 Steps To The Goal

Aug 15, 2021

Email Marketing is one of the oldest ways you can use to promote your business or products. It connects people directly and creates an effective way to turn your leads into active customers. If used well, it is the most effective marketing method compared to all other channels.

However, email marketing can get you customers or scare people away if your promotional messages are not respectful. In other cases, people might assume you are a nuisance and transfer your messages to spam.

Are you interested in learning email marketing strategies that will generate sales? This guide will provide simple steps that you can use to acquire new leads and turn them into customers.

What Is Email Marketing?

Email marketing is the use of emails to promote your business, turn leads into customers, and move one-time buyers to raving customers. Generally, it is letting your leads know of your incentives, discounts, services, and new products through email.

In other cases, email marketing can be used to educate your email list on the values and culture of your brand and engage them before the next purchases.

Developing a successful email promotion requires a combination of different techniques, hints, and strategies. The stages discussed below will assist you create effective marketing tools and strategies.

1. Create A List Of Contacts

You can only send out marketing campaigns if you have people to send out to. Other than just having a list of contacts, you need the right people.

Email marketing starts with getting the right people to your contact list, but that is not easy. Maybe you wondering where and how? Some of the ways you can use to gather email addresses from your customers include adding a sign-up form on your website, create an advertising banner or use social profiles. Moreover, you could ask in-person clients to share their emails with you.

To collect enough addresses, you might need to include a discount or an incentive for people’s contacts. Once you offer discounts and incentives such as giving product samples, more people will be willing to sign up or provide their email addresses.

This will also ensure you get not only email addresses but also create leads for future sales.

2. Get Acquainted With Marketing Rules

You wouldn’t want to send promotional messages for them to end up being marked as spam. Commercial and promotional emails are most likely to be considered spam, and clients either ignore them or delete them without reading.

To ensure that this does not happen to your emails, you need to understand CAN-SPAM Act and other important rules.

CAN-SPAM Act is a law designed to set rules for commercial emails.

Other important strategies you can apply to ensure your emails are never marked as spam include:

  • Allow people to easily unsubscribe or reject emails from you. You will not only be respecting your customers but also adhering to the requirements of the CAN-SPAM Act.
  • When you send your email, include a personal address rather than a company email. For instance, people will likely open emails send from Caro Bennert, Architecture Solutions LTD, than ones from the company directly.
  • Always create an engaging and intriguing subject line for all your promotional emails. It is also essential to ensure you deliver any promises made in the subject line.
  • Send your emails at peak hours. It would help if you can send them in the morning before people start working.

3. Create Relevant Content

The first two steps are irrelevant if you do not make your content valuable enough to browse through.

The content you make needs to be relevant in order to attract clients and not scare them. Once you have created relevant content, it is important to ensure it is readable and easy to understand.

Your email should be written in easy formats, such as bullet points and short paragraphs. Also, use simple headlines with straightforward language. If you create large paragraphs with wordy headlines, your emails will likely be ignored.

It is essential to add relevant images to your text without overdoing it. Overdone images will create a mess that you wouldn't want.

To make your email more professional and personalized, add an email signature.

4. Check Your Respondents Reaction

There are tools such as SalesHandy, Yesware, and Mixmax, which you can use to check if your emails were opened, deleted, or marked as spam.

You can also track the number of people who clicked any provided links or followed your website.

Additionally, you can use google analytics to check most of these reactions. Once you see the email performance, it will be easier to find better ways to make them more effective. You could change sending times or change subject lines depending on tracking results.

You can also use the built-in Analytics service in MySigMail to track links from email signatures.

5. Automate Your Email Campaigns

It is better to complete your marketing campaigns manually. However, it would be unrealistic to send hundreds of emails manually.

Therefore, it is advisable to automate some stages of your campaign. You could check tools like MailChimp, ReachMail, and similar to help you automate different messages.

When using these tools, you will be able to create templates such as thank notes, welcome emails, and monthly reminders. Additionally, you can segment your addresses and gather statistics automatically.

You can easily generate an email signature at MySigMail by only filling in your name, contacts, and company name. This way, you will have an already automated email signature which you can access from any device.


Most people have been ignoring email marketing. Maybe you are one of those who assume that email marketing is old school and doesn't work.

However, once you learn how to use it effectively, it delivers huge returns and creates sales for your business.

The main thing is to ensure once you have created a list of the right contacts, you create relevant content and remain respectful. Your goal as a marketer is to deliver value and ensure respondents do not delete or mark your messages as spam.

Lastly, it is essential to automate some marketing campaign stages to save time when sending emails to hundreds of people.